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About Elixir Insights

We exist to turn evidence into decisions.

Elixir Insights is a global market research and consulting firm. We help enterprise leaders replace guesswork with proof, so the choices that shape their business rest on data they can defend.

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Who we are

Research built for the decision, not the report.

Too much research ends life as a slide deck nobody acts on. We started Elixir Insights to close the gap between what a study finds and what a leadership team decides.

Every engagement begins with the question you actually need answered, then works backward to the method that answers it. Our analysts sit inside the sectors they cover, so the findings arrive with context, not just charts.

The result is intelligence you can put in front of a board. Clear, sourced, and pointed at a decision that is waiting to be made.

What we stand for

Four principles that shape every engagement.

01

Rigor over noise

Transparent methodology, documented sampling, and confidence you can trace. If we cannot stand behind a number, we do not report it.

02

Senior people on every project

The specialists who scope your work are the ones who deliver it. You will not be handed to a junior team once the contract is signed.

03

Speed that respects the window

A brilliant answer that arrives too late is worthless. We compress the research cycle so insight lands while you can still act on it.

04

Client outcomes, not deliverables

We measure success by the decision you make and the result it produces, not by the length of the final document.

By the numbers

Proven at the scale global decisions demand.

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How we work

A disciplined path from question to decision.

Every project moves through the same four stages, tailored to the stakes of your decision. It keeps the work honest and the timeline predictable.

01

Scope

We pressure-test the real question and design the method that answers it, before any fieldwork begins.

02

Field

We gather primary evidence through our proprietary panels and expert networks across 40+ markets.

03

Analyze

Senior analysts and AI-assisted models turn raw data into a clear, defensible point of view.

04

Decide

We deliver the recommendation and the reasoning, then stay close as you put it into action.

Our people

Led by researchers who have sat in your chair.

Our leadership blends decades of market research, competitive intelligence, and strategy consulting across industry and advisory. These are the people who scope your work and stay close to it from first question to final decision.

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Elena Marchetti
Founder & Managing Partner
Elena founded Elixir Insights after eighteen years advising consumer and technology leaders on where to compete and how to win. She previously led the global consumer practice at Halcyon Strategy Group, where she built competitive intelligence programs for several category leaders. Today she sets the firm's direction, guides its most complex engagements, and stays close to the senior client relationships that matter most.
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Daniel Adeyemi
Partner, Research & Intelligence
Daniel leads research and intelligence, with fourteen years designing primary studies that stand up to scrutiny. Before joining the firm he held senior roles at Northbridge Research and Vantage Analytics, specializing in survey methodology and competitive tracking across healthcare and financial services. He owns the firm's research standards, mentors the analyst team, and makes sure every finding can be traced back to documented evidence.
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Aisha Rahman
Partner, Strategy & Analytics
Aisha heads strategy and analytics, bringing thirteen years at the intersection of data science and commercial decisions. She built and scaled the predictive modeling practice at Cobalt Data Labs before moving into advisory, and now leads the firm's AI and analytics work. Her focus spans pricing, demand forecasting, and portfolio strategy for technology and industrial clients, always pairing model output with the judgment to act on it.
Sector depth

Specialists across the industries that shape the economy.

From healthcare to heavy industry, our analysts cover the sectors where the questions are hardest. Explore our full range of services.

Healthcare
Pharma · Devices
Technology
SaaS · Semis
Consumer Goods
CPG · Retail
Financial Services
Banking · Insurance
Energy
Renewables · Oil & Gas
Work with us

Let us put evidence behind your next decision.

Tell us the question keeping your leadership team up at night. We will show you how to answer it.

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