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Our Services

Services built to end in a decision.

Market research, competitive intelligence, and strategy consulting, delivered as one connected capability. Whatever the brief, the work is designed to leave you with a clear course of action, not another report to interpret.

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Overview

Eight disciplines. One standard of rigor.

Most firms sell either data or opinions. We connect the two, pairing primary evidence with senior judgment so you get both the number and the meaning behind it. Learn more about how we work, or browse each service below.

01

Market Research

Understand your market before you commit to it.

We design primary quantitative and qualitative studies around the real question, not an off-the-shelf template. From survey design to fieldwork to analysis, every study is built to hold up under scrutiny and point clearly toward a decision.

Questions we help you answer
  • How large is the opportunity, and who is really buying?
  • What do customers value, and what will they pay for it?
  • Which segments deserve our investment, and which do not?
02

Competitive Intelligence

See the move before it reaches your P&L.

We track market share, positioning, pricing, and emerging threats on a continuous basis, so shifts in the competitive field reach you early. You get a live read on where you stand and where rivals are heading, backed by evidence rather than speculation.

Questions we help you answer
  • Where are we gaining or losing ground, and why?
  • What is a competitor likely to do next?
  • How should we respond without overreacting?
03

Industry Analysis

Map where a market is heading, not just where it has been.

Our sizing, segmentation, and forecast models give leadership a grounded view of the forces reshaping an industry. Analysts who live inside your sector translate raw trends into implications you can plan around.

Questions we help you answer
  • How big is this market, and how fast is it changing?
  • Which trends are structural, and which are noise?
  • Where will demand sit three to five years out?
04

Strategy Consulting

Turn evidence into a plan your teams can execute.

Growth, market entry, and portfolio strategy grounded in research rather than assertion. We work alongside your team to translate findings into a roadmap with clear priorities, owners, and milestones.

Questions we help you answer
  • Which growth paths give us the best return on risk?
  • Should we enter this market, and how?
  • Where should we place our next bet?
05

Procurement Intelligence

Walk into every negotiation better informed than the other side.

Category, supplier, and cost intelligence that strengthens your position at the table. We give procurement and sourcing teams the market context to benchmark spend, assess suppliers, and negotiate from evidence.

Questions we help you answer
  • What should this category actually cost?
  • How healthy and reliable are our key suppliers?
  • Where can we take out cost without taking on risk?
06

Custom Research

For the questions no standard report will ever answer.

When the question is unusual, the method should be too. We build bespoke research programs end to end, combining the right mix of primary and secondary techniques to answer problems that off-the-shelf studies cannot reach.

Questions we help you answer
  • No existing report covers our exact question, so where do we start?
  • How do we research a niche, sensitive, or hard-to-reach audience?
  • Can we combine several methods into one clear answer?
07

AI & Data Analytics

Find the pattern in millions of data points, at speed.

Predictive models and proprietary panels surface signals that manual analysis would miss. We apply AI-assisted techniques with human oversight, so speed never comes at the cost of accuracy or interpretability.

Questions we help you answer
  • What is hiding in the data we already own?
  • Can we predict demand, churn, or price sensitivity?
  • How do we scale analysis without losing rigor?
08

Business Consulting

Advisory grounded in evidence, not opinion.

Operating model, pricing, and transformation advisory that starts from what the data shows. We help leadership teams diagnose the real problem and design practical, defensible ways forward.

Questions we help you answer
  • Is our operating model fit for where the market is going?
  • Are we pricing for value, or leaving money on the table?
  • What should change first, and what can wait?
How we engage

A predictable path, whatever the brief.

Every service follows the same disciplined arc, scaled to the stakes of your decision.

01

Scope

We define the real question and design the method that answers it.

02

Field

We gather primary evidence across our panels and expert networks.

03

Analyze

Senior analysts and models turn data into a defensible view.

04

Decide

We deliver the recommendation and stay close through execution.

Why Elixir

The rigor of a global firm, the speed of a specialist.

Senior-led from day one. The specialists who scope your engagement are the ones who deliver it.

Proprietary panels, 50M+ profiles. First-party access to consumers and decision-makers in 40+ markets, so you never wait on third-party fieldwork.

Evidence you can defend. Transparent methodology and confidence intervals on every recommendation we make. Read more about our approach.

Common questions

What clients ask before they start.

How quickly can you deliver?

It depends on the method, but speed is a core part of how we work. Focused studies can move from brief to insight in days, and our median insight turnaround is around 12 hours for well-defined questions. We agree a realistic timeline during scoping and hold to it.

Which industries do you cover?

We work across healthcare, technology, consumer goods, financial services, automotive, energy, chemicals, aerospace, manufacturing, and retail. Our analysts specialize by sector, so you get context along with the data.

Do you work with startups as well as large enterprises?

Yes. We support Fortune 500 leaders, high-growth startups, investors, and enterprise teams alike. The method scales to the size of the decision, not the size of the company.

How do you ensure the research is reliable?

Every engagement is built on transparent methodology, documented sampling, and clear confidence levels. If we cannot stand behind a finding, we do not present it as fact.

Start the conversation

Tell us the question. We will design the answer.

A complimentary strategy call, a bespoke proposal within 24 hours, and no obligation.

Request a research brief Learn about Elixir Insights